Will Bernholz · fractional marketing & comms · energy / tech / AI

Make the work impossible to ignore.

Fifteen years turning complex, important work into a story the right people understand, believe, and back.

Will Bernholzwill_bot · the free preview of the real thing ● online
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A senior marketing partner, embedded in your team.

01 · lead

Marketing leadership

The senior marketing brain on your team for the share of time you actually need one, owning the plan and the priorities.

02 · position

Positioning & messaging

Clarity on what you do and why it matters, in language people understand, remember, and repeat.

03 · reach

Communications strategy

Who really needs to hear from you, reached through the channels that actually work.

04 · publish

Content & storytelling

A steady stream of writing, social, and editorial that makes technical work worth following.

05 · launch

Launches & moments

When you have something to announce, it lands with the people who matter instead of slipping by.

06 · align

Team & vendor direction

One clear plan for your freelancers, agencies, and in-house folks, so the effort pulls in one direction.

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Let's find out if I can help.

Two ways this usually works: you're past the scrappy early days but not ready for a full-time marketing hire, or you have a team that needs senior leadership. Either way, that's where I do my best work.

Prefer to talk? Book 15 minutes →

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